6 Ways to Monetize Your Traffic – Passive and Active



For some people, traffic comes easily. Maybe it is because they’re great writers, maybe the get the scoop before anyone else. Or maybe, people just like what they say. Whatever the reason, some people have more traffic than they know what to do with. Today we’re going to look at the various ways to monetize that existing traffic.

If you aren’t at a level of traffic you’re happy with, check out my 66 Ways to Build Links in 2007.

Passive Monetization

There are a million ways to make money online, but none better than the “set it and forget it” method. In order to create a passive income from your websites, you need to be able to create the content, monetize the traffic and move on to create another passive income stream. About 85% of my monthly income comes from passive sources.

Here are the best programs and methods for passive monetization that I have used. I know there are other great programs and methods, so leave a comment with your favorite.

Google Adsense logo1. Google Adsense (65% of my monthly income.)

Google Adsense allows you to paste some code into your website and it displays contextually relevant ads. If you’re a good writer and can write about topics that don’t interest you (like vending machines), Adsense could be a good earner for you. I love Adsense because all you have to do is insert the code and move on. Nothing else to do, it is one of the simplest programs, and also one of the best ways to monetize a website.

Text-Link-Ads.com Logo2. Text-Link-Ads.com (15% of my monthly income.)

Text-Link-Ads.com (aff) is both passive and active. It is passive because once you set it up you don’t have to do anything else. However, if you stop updating your blog/website you’ll start to lose advertisers. At least I always do. Text link sales are an easy way to monetize your blog. TLA doesn’t have any specific guidelines for traffic, but the more traffic the more your links will sell for.

TLA has great support, especially a guy named Drew. He helped me for over a week with a WordPress plugin issue until we finally resolved it. TLA is easy to install and they have plugins for every major publishing platform and forum software.

AzoogleAds logo3. AzoogleAds (5% of my monthly income.)

AzoogleAds (aff) doesn’t have the most affiliate programs, but when they have a program, it pays the most. I use 2 of their offers. This is a set and forget because I use them on webpages, and not through active promotion. Most of the offers I choose are business related. Unfortunately they have mainly CPA programs, and some of their landing pages convert horribly. Others are wonderful. If you choose to start using Azoogle make sure you do your own testing with a few similar programs.

They also have a few programs with a CPA over $50 and not much PPC competition. If you like PPC, you can find a great match at AzoogleAds.

Active Monetization

Active monetization differs from the passive realm because you need to devote time to keeping the income levels high. Usually these include advertisement that you seek out, must approve regularly, or implement monthly.

AdBrite Logo1. AdBrite (1% of my monthly income.)

I really don’t like AdBrite especially since they started allowing people to advertise on bulk sites. Out of 100 sites that want to advertise on my sites a month, I approve about 2. Out of those two sites, I make very little money. AdBrite ads stand out too much, don’t look contextual, and don’t get many clicks regardless of the ad text.

If I can, I always avoid AdBrite.

2. Sell sponsored posts. (2% of my monthly income.)

I really like sponsored posts. Sponsored posts are great because they are obvious advertisement (people don’t mind obvious as much), they don’t stick out, and they are usually related.

3. Sell your website. (5% of last year’s income.)

I don’t sell many websites, but when I do, I don’t mess with selling any sites for under $1k. Anything less takes too much time and energy. If you have a site with great traffic, or any traffic for that matter (100+ uniques per day), you can find a few buyers pretty easy. I would start with a thread at a few of the popular forums like DigitalPoint. That’s where I’ve found buyers and sellers in the past.

If you decide to sell your website, make sure you know what it is worth to you. Most people will pay a multiplier of your monthly income. For example a site that makes $100 a month will be worth 10-12x usually ($1000-1200). If you are making that much money, but have 1000 unique visitors per day, your site is worth a lot more because someone like me will buy it and turn that $100 into $500 per month. But if you don’t know how to monetize your site, you can still make decent money by selling it.

Those are the top 6 ways that I create an income from the internet. If you have other ideas, leave a comment!

    

12 comments so far »

  1. Kittyluver said

    March 27 2007 @ 10:15 am

    Excellent article! Topical and well researched, this has everything a newbie could want- and if it hasn’t it will find it for you! I am ‘beyond’ impressed! Top work!!.

  2. Brandon said

    March 27 2007 @ 2:49 pm

    Thanks Kittyluver!

  3. Oli said

    March 27 2007 @ 3:38 pm

    If you can get lots of sponsored posts, they’ll easily make up the bulk of your income. Getting the jobs is the hardest part in that respect.

  4. Danilo said

    March 27 2007 @ 4:17 pm

    Now, you never mentioned selling banner spaces. Would this be an interesting idea? If so, when?

  5. Niamaat said

    March 28 2007 @ 3:39 am

    I concur with Kittyluver. Well done! I’m sending the link to Keith, someone who needs to start making some money online.

  6. Making Money Online | Web Reporter said

    March 28 2007 @ 6:16 am

    [...] out this post. The dude knows what he is talking about. Now I bet you’ll be adding this site to your [...]

  7. Kicking Over My Traces » Another Website to Grow Fond Of said

    March 28 2007 @ 10:29 am

    [...] 6 Ways to Monetize Your Traffic — divided into passive (set it and forget it) and active (ongoing effort required) categories. [...]

  8. Brandon said

    March 28 2007 @ 3:12 pm

    About the banner idea. I don’t personally like banners, never click banners, and don’t sell banner advertising. Maybe it works for other people, but not me.

  9. Vedis Teh said

    March 29 2007 @ 9:53 am

    Thanks for sharing your revenue streams.
    As a new blogger,I like reading reports on bloggers’income.I need to be assured that you guys are really making money online.And yes, you guys are really making big bucks.

    A question from me. Will it help if I write to bloggers asking to be linked by them.I mean after I have put some comments on their blogs ?

    Thanks

  10. Rumen Nikolov said

    May 14 2007 @ 3:26 am

    Thanks Brandon,
    Thank you for the great tips. I wonder what is your opinion about affiliates way of income. I know that Google does not like affiliate codes, and you must be very carefull to provide a very good content on your site in such a case.

  11. Jon - SEO Manchester said

    October 27 2009 @ 8:15 am

    Great article, I will be using these different methods myself.

  12. dave said

    December 9 2009 @ 6:03 pm

    my $400 question is how do you turn the $100 into $500? :)

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