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Link Building

Great Outsourcing Post

I outsource a variety of my daily tasks, simple and complex stuff. I tend to outsource the tedious (writing) and the stuff I’m not great at (PSD to PHP/HTML conversion). If you’ve never outsourced, take a look at this guest post at It can change the way you do business.

Typically I find my workers/employees through forums like DigitalPoint, but the Craigslist Philippines is a great idea, one that I had never thought of. Give it a go and let me know how outsourcing works for you.

By the way, I’m always looking for talented people, send me a message if you’re one of them!

By |April 20th, 2009|News, SEO/SEM|2 Comments

Referrer Spamming

I couldn’t really figure out a way to title this post without using the word “spamming” in the title, but here you go.

This morning I experimented with a grey hat method of getting links and traffic. The basic premise is changing your referrer to always show a link you want instead of the page you’re actually coming from.

By |March 18th, 2009|Link Building|2 Comments

Keyword Stuffing and Domain Names – Does it Matter?

In 2005 nobody would have argued that having the most relevant keywords stuffed into your domain name was worth more that just about anything when working the SERPS.  You could buy thousands of dollars worth of links and never achieve the same results that domain name keyword stuffing would do.

Today that is different.  If you take a look through the SERPS for most keywords, you’ll find about one third of the domains have keywords.  Compare that with 2005 and I would imagine that 75% of the domains in the top 10 had keywords stuffed into them.

So does the domain name really matter?  Not to me.  I still own a lot of domains that are stuffed that I purchased over the last few years, but I’m finding that they rank just as well as domain names without any keywords (or words).

So if you have the choice between a brandable keyword domain such as Flickr, Google, or Technorati, choose that over a keyword stuffed domain.

By |July 4th, 2008|Make Money Online, SEO/SEM|7 Comments

How to Increase SERPS from Top 20 to Top 10

Yesterday I talked about whether or not you should work on pages that are already making money.  That is a decision that you must make on your own.  When you start building additional links and marketing those pages, there is a chance that you might upset the delicate balance that put you in the top 20 in the first place.

But, if you’re willing to take that risk, here are a few tips that I’ve found to help move you up a few spots in a competitive niche.

1. Add a blog.

If your site is currently a static html site, try adding a blog either in a subdomain or in a folder off the root. or will both work.  In that blog, make a lot of semantically related posts.  If your site is about making money online, your posts should be related to “money”, but not always “making money online”.  Example posts could be, “Your Money and the Dollar”, “How Inflation Changes Your Money”, “How to Make Money in a Slow Economy”, etc.  If you notice, you’re using your keywords, just not your exact key phrase.  Whenever you make those posts, make sure and link back to your money pages with appropriate keywords.

Those links should always have varied anchor text and the anchor text should be relevant to the post, not to the money page.

2. Add content.

This one might be a little controversial as many people don’t like to touch a page that is already starting to rank.  I feel a little differently and my feelings are based on actual tests.  I have had a few pages ranking for a variety of keywords and have added content including additional adsense blocks, links, pictures and more text without losing my rankings.  I have never tried to make that page rank for additional keywords, but sometimes that happens naturally.

3. Buy some links.

If you have the skills to buy links without being detected, this is a great time to buy them.  If you do buy links, make sure and vary your anchor text heavily, and think like a newb.  When rookie webmasters want to link to a cool site, they don’t always use good anchor text.  That will keep you from looking like you’re buying links and make it look like those people just like your site.

Those are a few things that I’ve done with pages that are already ranking decently to make them rank really well for their keywords.  Keep in mind that these are also great places to start with a site that isn’t ranking for anything yet.

By |July 3rd, 2008|Link Building, Make Money Online|5 Comments