Creating a Strong Brand with Twitter
Twitter has become one of the most common ways I find people, services and even support. With Twitter, you can create a strong brand, or you can weaken your existing brand.
Let me give you two unnamed examples. Example 1 is a SEO that sells SEO services. I have no doubt that he is great at what he does, but when I view his twitter stream, it’s full of tweets about getting drunk, having random sex and not remembering much of every weekend.
Example 2 is a friend of Example 1, I know this because Example 1 frequently references Example 2 in his drunken tweets talking about where they are going and what they are doing. However, Example 2 never tweets about anything inappropriate.
If you were going to hire someone, aren’t you going to do a little research? For both men, their Twitter account ranks #2 or #3 behind their blogs and company websites. Googling someone’s name is the first thing I do to find out about them. When I find Example 1′s twitter stream am I going to hire him? Definitely not. Even though Example 2 is partying with Example 1, I don’t have any clue because his stream is professional (with occasional personal tweets).
What does your Twitter stream say about you?
Web Marketing Services said
November 17 2009 @ 11:16 pm
Hi
Good information for twitter users and there are many user like this information.
If want to strong in social media marketing you should be increase friend list.
Jonathan@Friends&Money said
December 6 2009 @ 10:52 am
I completely agree with your line of thinking, it is shame when people undermine their own brand by forgetting that they are sharing their views with a whole online community.
kaisan said
December 13 2009 @ 6:22 am
This is the way to go! you can make money with Sponsored Tweets or targeted marketing
Mike said
January 4 2010 @ 5:57 am
Dude – this blog rocks. Your posts on link building and the google search string are probably 50x more valuable to me than that last lame ebook I bought (never AGAIN!)
Just saying ‘Thanks’.
-Mike
Internet Marketer said
March 7 2010 @ 5:39 pm
I couldn’t agree more. Even when tweets are not as inappropriate as the ones you describe, I really dont care whether someone is eating a cheese sandwich, or deciding between whether to wear a pink shirt or a blue one. Please, tweeps, tell me something worthwhile, or don’t bother!
webandrank said
April 5 2010 @ 10:38 pm
A lot people mix the twitter tool for the the personal twitter and the brand profile will be crap, not good at all..