Although the world of pets and pet products is dominated by a few big companies including PetCo and Drs. Foster and Smith, you can still find a niche and fill it well. One of those niches is acrylic aquariums. Acrylic is a substitute for glass in aquarium building. It scratches easier than glass, but doesn’t break or leak as easily. Most very large (250 gallon +) tanks are built using acrylic instead of glass because acrylic and take a higher pressure without flexing (bowing) and breaking. These reason make acrylic aquariums ideal for people buying a large tank without budgetary concerns. Acrylic can be built from 1/4″ thick to over 1″ thick depending on the needs. Glass aquariums built that think get VERY heavy, quickly.
This niche has a lot of long tail keywords including company brands, new, used, painting, removing scratches, etc. I would imagine a great site for acrylic aquariums would have a lot of pictures of different types of acrylic aquariums because people want to see sizes, shapes, dimensions, and they want to see if they can tell the difference between glass. Since acrylic and aquarium are both easily misspelled words, you want to include common misspellings like aqrilyc, acrylick, acuarium, and akuarium.
Here are the stats for “acrylic aquarium”:
Keywords: Acrylic Aquarium
Competition: 1,170,000
Price per click: Adwords: $1.17/click
Search Volume: Overture: 3,132/month
While the CPC is low, the long tail keywords make this a great build it and forget it site. It may never make you rich, but it can be a steady $20/day site with decent traffic.
Here is a list of over 200 acrylic aquarium keywords.
UPDATE: Looks like one reader, Paul has the right idea, check out his niche site about acrylic aquariums.
I just wonder how do you get the list of keywords, is there some web-app to get such list? It’s interesting that you share this tip with everyone as it could add you some extra competition, it’s quite generous of you 🙂 Anyway, I’m impressed with your SEO skills – Novie
First of all I don’t recommend you pay more than 20 cents per click. Also, please know that making $20 a day means you better have a lot of traffic and I mean a LOT coming to your site. BTW, driving traffic to your site takes a lot of hard work, creativity and consistency. The minute you stop pumping and marketing your site will be the end of your earnings.
I don’t agree that you need to market your site when designing and developing a website. I created the opening page for the mentioned website above, didn’t try and fool search engines, didn’t create any un-natural links or throw too many keywords into the page. Just write for the reader, target your customer and hope for the best. Only if the site isn’t working should you start playing with it.
Yeah, natural link building is the ideal way to go. If your content is good, then people will keep coming back and telling others about it.
It is not that easy though. Sometimes unnatural methods pay better dividends.
I was glued to this site, browsed around for very long time. Great information. Thx for the effort to put it together.
I don’t agree that traffic comes naturally just depending on content, though it plays major part. Many times, I land on a site which has a copy of the original content and yet ranks higher than the original article. You need to make a conscious effort to optimize your best content.