This is part 2 of 34 in Poker and Making Money Online, a 34 Part Series.
It’s okay to switch tables if you discover it’s too hard to win at your table.
We’ve all heard it said, never change horses while crossing a stream. In essence it means that when you’re in the middle of something, see it through. I couldn’t disagree more. I’m notorious for not seeing things through. A recent example is my free hosting website.
I designed a site, rented a full server, bought software, spent countless hours setting it up and then went live. I estimated that I would need 200 members in the first month, 600 after 2 months, and 2,000 after 3 months, in the 4th month I hoped to break even with 4-6,000 members. After 15 days, I had 60 members, and only 7 had actually taken the time to switch their domains to my free web host. So in reality, I was 193 members short, by the end of the month I had 14 domains switched and websites built and 7 subdomain websites created. So after 31 days I was 179 member websites short and couldn’t see how it was going to work. After the first month, I emailed the members that had created sites, and arranged a deal with another web host to get them set up somewhere else and closed 22Gigs.com.
I had thought about this idea consistently for about 3 months before diving in. I had done market research, had a plan, marketing lined up, sponsors, contests, etc. I realized pretty quickly that my horse wasn’t going to make it across the river. Should I stay on that horse and keep digging my financial hole, or should I get off the horse and find a stronger horse to cross the river?
So if you’re in a market that is beating you down and you can’t see an end in site, maybe it’s time to move on. Keep that site in the background and try something new for a while. You never know when you might want to give it another shot.
When the going gets tough, the smart find an easier way.