Phone (Call or Text): 559-871-1613|brandonchopkins@gmail.com

Make Money Online

Earn Money Online Vs. Make Money Online

There is a lot of talk about people who try to “make money online”. Those keywords in particular. The funniest thing to me is that the great majority of people who are writing about making money, don’t actually make any money online. They just think that the making money niche is profitable, which I assure you it isn’t. Of course, there are superstars who post pictures about their earnings and detail how much they made with their make money online blog, but 99% of the blogs in this niche find out the money isn’t there.

So with that said I’m going to be shifting my focus away from “making money” to “earning money”. I still do everything the same, but with a focus on what kind of work you need to put in to get the desired results.

Earning money though web based ventures isn’t for everyone. I have a family member who told me that he had extra time and wanted to try to turn that time into money with the internet. I spent hours with him explaining what he needed to do, we bought a domain, got hosting set up, installed WordPress and wrote him a sample post. I detailed everything he would need to do over the next month in order to make it a successful month.

At the end of the month I went back to his site and guess how many posts he had…1, and it was the post I made for him.

I called him and asked what the problem was and he said, “I don’t think this is for me, it’s a lot more work than I thought it would be.”

Therein lies the truth. Making money online is not easy, but earning money online is possible. You’re not going to get rich overnight. That PPC campaign will not take off, your website will never rank number for for “laptops” and you will never be paid $50,000 to speak at a conference. However, you can make a very good earning online.

You’ll need to be prepared to work hard for little return in the beginning and trust that one day down the line it will pay off. That’s what I’ve been doing since 2004 and I can tell you that it has truly paid off!

By |February 18th, 2009|General, News|0 Comments

It’s OK to Switch Horses

This is part 2 of 34 in Poker and Making Money Online, a 34 Part Series.

It’s okay to switch tables if you discover it’s too hard to win at your table.

Horse Crossing River

We’ve all heard it said, never change horses while crossing a stream. In essence it means that when you’re in the middle of something, see it through. I couldn’t disagree more. I’m notorious for not seeing things through. A recent example is my free hosting website.

I designed a site, rented a full server, bought software, spent countless hours setting it up and then went live. I estimated that I would need 200 members in the first month, 600 after 2 months, and 2,000 after 3 months, in the 4th month I hoped to break even with 4-6,000 members. After 15 days, I had 60 members, and only 7 had actually taken the time to switch their domains to my free web host. So in reality, I was 193 members short, by the end of the month I had 14 domains switched and websites built and 7 subdomain websites created. So after 31 days I was 179 member websites short and couldn’t see how it was going to work. After the first month, I emailed the members that had created sites, and arranged a deal with another web host to get them set up somewhere else and closed 22Gigs.com.

I had thought about this idea consistently for about 3 months before diving in. I had done market research, had a plan, marketing lined up, sponsors, contests, etc. I realized pretty quickly that my horse wasn’t going to make it across the river. Should I stay on that horse and keep digging my financial hole, or should I get off the horse and find a stronger horse to cross the river?

So if you’re in a market that is beating you down and you can’t see an end in site, maybe it’s time to move on. Keep that site in the background and try something new for a while. You never know when you might want to give it another shot.

When the going gets tough, the smart find an easier way.

By |January 26th, 2009|Projects|0 Comments

Poker and Making Money Online, a 34 Part Series

I hope I don’t burst your bubble, but this post is not about playing poker to make money online.  While it’s possible to make money playing poker, there are people better at poker than I am and I’m definitely not ready to put my money on the table for a flop that might totally negate my pocket aces!

Zappos.com (Shoe store) CEO Tony Hsieh wrote a great post about how playing poker relates to business.  The problem with the post is that it didn’t go into any detail, just brushed the surface.  I will take his point and expand on them as they relate to making money online, affiliate marketing, niche websites and why I do what I do. You can read Hsieh’s original post here.

I realize, in all honesty, that I will most likely never finish all 34 parts of this series (I get bored and don’t finish many things), but as I finish a post, I’ll link it from this page, so bookmark this page!

Here are the posts I’ll be writing:

EVALUATING MARKET OPPORTUNITIES

* Table selection is the most important decision you can make.
* It’s okay to switch tables if you discover it’s too hard to win at your table.
* If there are too many competitors (some irrational or inexperienced), even if you’re the best it’s a lot harder to win.

MARKETING AND BRANDING

* Act weak when strong, act strong when weak. Know when to bluff.
* Your “brand” is important.
* Help shape the stories that people are telling about you.

FINANCIALS

* Always be prepared for the worst possible scenario.
* The guy who wins the most hands is not the guy who makes the most money in the long run.
* The guy who never loses a hand is not the guy who makes the most money in the long run.
* Go for positive expected value, not what’s least risky.
* Make sure your bankroll is large enough for the game you’re playing and the risks you’re taking.
* Play only with what you can afford to lose.
* Remember it’s a long term game. You will win or lose individual sessions, but it’s what happens in the long term that matters.

STRATEGY

* Don’t play games that you don’t understand, even if you see lots of other people making money from them.
* Figure out the game when the stakes aren’t high.
* Don’t cheat. Cheaters never win in the long run.
* Stick to your principles.
* You need to adjust your style of play throughout the night as the dynamics of the game change. Be flexible.
* Be patient and think long term.
* The players with the most stamina and focus usually win.
* Differentiate yourself. Do the opposite of what the rest of the table is doing.
* Hope is not a good plan.
* Don’t let yourself go “on tilt”. It’s much more cost effective to take a break, walk around, or leave the game for the night.

CONTINUAL LEARNING

* Educate yourself. Read books and learn from others who have done it before.
* Learn by doing. Theory is nice, but nothing replaces actual experience.
* Learn by surrounding yourself with talented players.
* Just because you win a hand doesn’t mean you’re good and you don’t have more learning to do. You might have just gotten lucky.
* Don’t be afraid to ask for advice.

CULTURE

* You’ve gotta love the game. To become really good, you need to live it and sleep it.
* Don’t be cocky. Don’t be flashy. There’s always someone better than you.
* Be nice and make friends. It’s a small community.
* Share what you’ve learned with others.
* Look for opportunities beyond just the game you sat down to play. You never know who you’re going to meet, including new friends for life or new business contacts.
* Have fun. The game is a lot more enjoyable when you’re trying to do more than just make money.

By |January 26th, 2009|Projects|0 Comments

Why I DO Track My Rankings and Traffic

A few days ago Chris Garrett made a post titled Why I Don’t Check Rankings. Ironically enough, the post is ranked 6 for the term “check rankings”.

Unlike Garrett I check my rankings, at least daily. Why? I’m in this game to make money. There is no other reason I spend a great portion of my day writing and publishing content. As much as I like my readers, I have offline friends and don’t really need online friends. Like you, I’m here to make money, plain and simple.

I don’t care to be famous, I respond to interview questions because I want the links and traffic that come. More links, better rankings. Better rankings, more money. See where I’m going?

Garrett says, “My approach is to write for audiences. I usually have my main audience and also an overlapping audience that I hope to attract with my most recent article.” That is something I understand. My audience is a search engine. I don’t care which search engine it is, I just want them to come to my site, and love it. If they love it and I rank #1 for a niche keyword, then beautiful.

If I can get 30,000 uniques per month in my niche, but can’t make $300 I’m either wasting my time, or building something bigger. Most of the time when I exploit a particular niche and it explodes with social traffic, that traffic is completely a waste. It doesn’t convert, and social visitors don’t click ads.  Traffic isn’t my goal, my goal is where that traffic goes.  Did they click and ad?  Buy a product?  Or did they hit the back button and continue surfing?

Before I go too much further, it’s important to note that Garrett and I obviously have different plans when it comes to building a profitable online presence. I’m not even sure that is his goal, so I don’t want to criticize his methods because his goal may not be the same as mine.  Maybe he blogs for the love of blogging. I blog to give you something to read, with the hope that eventually you’ll convert to an affiliate program, buy something, or at some point become valuable through RSS subscriptions or total readership. To date, that has happened pretty well. I have a full list of ads sold, a few links here and there and a few posts that have earned me some money.

So why do I track my rankings? I want to make money. If I’m ranked #5 for a decent keyword, with some effort I can probably move that ranking up to #1 depending on the quality of the niche. If you have any #1 rankings, you know that the difference in net profit between #1 and #5 is INSANE!

In conclusion, let me tell you a story from about 3 years ago. I was ranked number 10 for a high volume keyword on MSN. Keep in mind, MSN traffic is very low compared to Google. After about 30 days I moved from #10 to #1.

At #10 position I was making about $5 per day. When I went to the #1 position, I was making over $150 a day (with MSN alone) with that one site. If I wasn’t tracking my keywords (like Chris Garrett), I never would have known that I was within striking distance. When I found out I was ranking in the #10 position for my keyword I immediately went to work and made great money.

So why do I take the time to track my sites? To make some money of course!

Do you take the time to track your keyword rankings?

2011 UPDATE: Since posting this in 2008, I’ve been using Market Samurai to track my rankings.  Are you using MS or something different?

By |February 26th, 2008|Make Money Online|8 Comments