Another Way to Find a Niche
Boy have I been busy. A week of training for me, two weeks of training others. Two servers that need to be setup and configured after that, and it won’t stop for another month or so.
Don’t forget about my contest. It ends August 1st, and anyone can win by just linking and submitting a trackback.
Ok, on to niche finding. Another great and easy way to find a niche, and sometimes a profitable micro-niche is with eBay Pulse. 
eBay Pulse is a section of eBay that shows what people are searching for on a daily basis. The great thing about Pulse is that you can narrow down your search into specific industries. Personally I don’t want a website about a Wii, iPhone, or Xbox 360, and those are the top 3 searches across eBay.
Here is what I found by navigating to a smaller category:
eBay Pulse > Business & Industrial > Office, Printing & Shipping > Trade Show Displays
One of the searches listed in this section was “abex”. I had no idea what “abex” was so I Googled it. Abex is a trade show display creation company, and they have some very expensive setups.
So their keywords would be “trade show displays”. That is a pretty small niche, but you are targeting people with money.
They top related keyphrase is “pop up displays” and the CPC is $55.11. Crazy.
Here are some more related keywords, but don’t just take these, go check out Pulse and dig down to find your own niche!
pop up trade show display
pop up display
pop up exhibits
pop up booths
trade show exhibits
display booths
show displays
portable trade show display
popup displays
exhibition displays
trade show booths
trade show display
tradeshow displays
trade show exhibit
tabletop displays
trade show booth
retractable banner stands
trade show display rental
show display
display booth
trade show booth design
banner stands
custom trade show display
portable trade show exhibits
retractable banner stand
trade show booth graphics
exhibit booths
Download the full keyword list with 117 key phrases.
Andrew Flusche said
July 18 2007 @ 6:12 pm
My parents built the house I grew up in for $40k. Some of those trade show displays cost almost that much!
Nice article, Andrew
ebay Pulse » SEO Blitz said
July 19 2007 @ 5:24 am
[...] hab ich bei Brandon zum ersten Mal von ebay Pulse [...]
Brandon said
July 23 2007 @ 6:26 am
Andrew, in my area small “starter” homes are $300k. $40k would be like 1/10 of the rent I pay now!
Brian said
July 25 2007 @ 7:07 pm
Hey Brandon, what do you use to determine the CPC for AdWords?
Brian said
July 26 2007 @ 11:39 am
Hi Brandon, how do you determine the value of keywords. For instance, how did you know:
The top related keyphrase is “pop up displays” and the CPC is $55.11. Crazy.
??
Brandon said
July 26 2007 @ 5:00 pm
Brian, I look at the Adwords Keyword tool. It’s pretty straight forward, but if you need help just email me.
Tyson said
August 2 2007 @ 10:47 am
Brandon –
Thanks for point out such a great use of the eBay’s Pulse. Even though i have used the Pulse to see what I could sell on eBay, I had never linked it to finding a niche for high paying adsense.
Be Well,
Tyson
Alex Bell said
October 23 2007 @ 10:27 pm
[...]I used to find niche by that but on ebay for searching try to write wrong spelling and try to search coz some people post there procuts with wrong spelling[...]
Jhanvi said
April 11 2008 @ 10:59 pm
I use eBay’s Pulse too and enough setisfied with it. you can try http://www0.shopping.com/top_searches also.
Robert C - The Wholesale Products Guy said
January 6 2009 @ 5:50 pm
Hey Brandon!
Just wanted to know where you got the price for the keyword “pop up displays”? I just did a search on it, and it is far from the 55.00 you quote..
pop up displays
Monthly Searches: 6,600
Sugg Bid: $7.38
I used this Google Tool..
http://www.google.com/sktool/
Would that be the top price that someone has paid in the past? I don’t mean to throw cold water on your find, and I really appreciate this post..
It really put things in perspective in terms of niches. Man, the long tails in this category and prices for related keywords are phenomenal!
I guess I am just wondering how you priced the top keyword you mention.
Great blog, keep up with the great content..
With respect..
Robert C – The Wholesale Products Guy
Brandon said
January 15 2009 @ 11:53 am
Hey Robert, I used the Adwords tool to find prices. That price I gave was for when the post was first published. It has probably changed since then. Long tail is where the money is!
Robert C - The Wholesale Products Guy said
January 21 2009 @ 10:36 pm
Thanks Brandon..
Yea, it definitely has changed. I actually love this post and want to pursue the trade show display niche. And yes, the long tails are “money”.
Just need to figure out how I want to design the site. Found an affiliate program for displays as well, but I am not sure how good it is.
Anyway, thanks for the Ebay pulse tip, I never thought of using it to find niches to build a site around. I hope you keep adding to this section of your blog with new niches from time to time..
Regards..
Robert..