How to Set Pricing for Reputation Management and SEO
Pricing has always been one of the most difficult parts of starting a new business. You can have a loss leader to gain clients, you can try to just break…
Brandon Hopkins founded and still runs a reputation-management firm he started in 2007. This blog is where the working notes live.
Since 2007 he's written a running notebook on how online reputation actually works: how to choose a good reputation-management company, what to do yourself, and where the real leverage is. Alongside it runs a deep archive on SEO and SEM, link building, and the long, unglamorous business of making money online and building websites that last.
The archive is deliberately unvarnished: contests, experiments that worked, experiments that didn't, reviews, and the occasional detour. Nothing here is a pitch; it's the record of someone figuring it out in public over more than a decade.
What you'll find here
- Reputation management: pricing, metrics, DIY tactics and what “PR” really means online.
- SEO & SEM: ranking, keywords, on-page and the search game as it evolved.
- Link building: clean links, diversity, and the tools behind them.
- Making money online: niche sites, projects, contests and hard-won lessons.
Start with reputation management
How to Create a Positive ROI in Reputation Management
Reputation management is typically seen as a sunk cost. That means the money spent is done and gone. While that’s always true, what if that sunk cost could…
Judge: Yelp Can Legally Extort Small Businesses, Wait What is Extortion?
In a somewhat shocking ruling, the Ninth Circuit Court of Appeals has ruled that Yelp can now legally extort small business owners, they just haven’t read…