General, , — November 13, 2009 — 8 Comments

Creating a Strong Brand with Twitter

Twitter has become one of the most common ways I find people, services and even support. With Twitter, you can create a strong brand, or you can weaken your existing brand.

Let me give you two unnamed examples. Example 1 is a SEO that sells SEO services. I have no doubt that he is great at what he does, but when I view his twitter stream, it’s full of tweets about getting drunk, having random sex and not remembering much of every weekend.

Example 2 is a friend of Example 1, I know this because Example 1 frequently references Example 2 in his drunken tweets talking about where they are going and what they are doing. However, Example 2 never tweets about anything inappropriate.

If you were going to hire someone, aren’t you going to do a little research? For both men, their Twitter account ranks #2 or #3 behind their blogs and company websites. Googling someone’s name is the first thing I do to find out about them. When I find Example 1′s twitter stream am I going to hire him? Definitely not. Even though Example 2 is partying with Example 1, I don’t have any clue because his stream is professional (with occasional personal tweets).

What does your Twitter stream say about you?

About Brandon Hopkins

I'm a professional link builder with a team of full time link builders and clients around the world. Contact me as soon as you're ready to rank #1. This post was written by .

8 Comments

  1. Hi

    Good information for twitter users and there are many user like this information.
    If want to strong in social media marketing you should be increase friend list.

  2. I completely agree with your line of thinking, it is shame when people undermine their own brand by forgetting that they are sharing their views with a whole online community.

  3. kaisan says:

    This is the way to go! you can make money with Sponsored Tweets or targeted marketing

  4. Mike says:

    Dude – this blog rocks. Your posts on link building and the google search string are probably 50x more valuable to me than that last lame ebook I bought (never AGAIN!)

    Just saying ‘Thanks’.

    -Mike

  5. I couldn’t agree more. Even when tweets are not as inappropriate as the ones you describe, I really dont care whether someone is eating a cheese sandwich, or deciding between whether to wear a pink shirt or a blue one. Please, tweeps, tell me something worthwhile, or don’t bother!

  6. webandrank says:

    A lot people mix the twitter tool for the the personal twitter and the brand profile will be crap, not good at all..

  7. ios4 says:

    It’s a good point about not mixing personal and professional lives on Twitter. I think it also applies to Facebook and other social media sites.
    Also what does the list of people that you follow on Twitter say about you?

  8. Stephanie says:

    Whoa! I’m a little late to this post. But to be honest, I don’t get much benefit from twitter though, based in your post, its probably because I just don’t know how to. I’ve found that updates get lost in the feed the more people you follow. What are your thoughts on that?

Leave a Reply

Recent News