General, , — November 13, 2009 — 8 Comments

Creating a Strong Brand with Twitter

Twitter has become one of the most common ways I find people, services and even support. With Twitter, you can create a strong brand, or you can weaken your existing brand.

Let me give you two unnamed examples. Example 1 is a SEO that sells SEO services. I have no doubt that he is great at what he does, but when I view his twitter stream, it’s full of tweets about getting drunk, having random sex and not remembering much of every weekend.

Example 2 is a friend of Example 1, I know this because Example 1 frequently references Example 2 in his drunken tweets talking about where they are going and what they are doing. However, Example 2 never tweets about anything inappropriate.

If you were going to hire someone, aren’t you going to do a little research? For both men, their Twitter account ranks #2 or #3 behind their blogs and company websites. Googling someone’s name is the first thing I do to find out about them. When I find Example 1’s twitter stream am I going to hire him? Definitely not. Even though Example 2 is partying with Example 1, I don’t have any clue because his stream is professional (with occasional personal tweets).

What does your Twitter stream say about you?

About Brandon Hopkins

I'm a professional link builder with a team of full time link builders and clients around the world. Contact me as soon as you're ready to rank #1. This post was written by .


  1. Hi

    Good information for twitter users and there are many user like this information.
    If want to strong in social media marketing you should be increase friend list.

  2. I completely agree with your line of thinking, it is shame when people undermine their own brand by forgetting that they are sharing their views with a whole online community.

  3. kaisan says:

    This is the way to go! you can make money with Sponsored Tweets or targeted marketing

  4. Mike says:

    Dude – this blog rocks. Your posts on link building and the google search string are probably 50x more valuable to me than that last lame ebook I bought (never AGAIN!)

    Just saying ‘Thanks’.


  5. I couldn’t agree more. Even when tweets are not as inappropriate as the ones you describe, I really dont care whether someone is eating a cheese sandwich, or deciding between whether to wear a pink shirt or a blue one. Please, tweeps, tell me something worthwhile, or don’t bother!

  6. webandrank says:

    A lot people mix the twitter tool for the the personal twitter and the brand profile will be crap, not good at all..

  7. ios4 says:

    It’s a good point about not mixing personal and professional lives on Twitter. I think it also applies to Facebook and other social media sites.
    Also what does the list of people that you follow on Twitter say about you?

  8. Stephanie says:

    Whoa! I’m a little late to this post. But to be honest, I don’t get much benefit from twitter though, based in your post, its probably because I just don’t know how to. I’ve found that updates get lost in the feed the more people you follow. What are your thoughts on that?

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