Page Rank isn’t about links, it’s true. Page Rank is Google’s silly way of giving us value on our domains, but trust me, links don’t matter. I don’t know what actually does matter, maybe it is unique visitors, maybe amount of unique content.

Here is some proof:

I have two sites, one with about 5 incoming links, one with 1500. Which should have higher PR?

PR 3 Here are the incoming links for site 1…only about 5 links are coming from outside sites.

PR 0 Here are the incoming links for site 2…over 1,000 links coming from outside sites.

You decide, is Page Rank really about links or is the wool firmly over our collective eyes?