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page rank

Reader Question: What is PR?

Short question from a reader:

What is PR and what does it affect?

Thanks for the question.  Page Rank (PR) is a metric that Google created.  PR is a valuation of all of the links coming into a site.  Google looks at and analysis the links pointing to a web page then gives that page a PR value from 0-10.  Without any in bound links (IBL’s), most sites will remain under 1. Once your site starts gaining traction, you will likely get to 2 or 3.  Without purposeful link building you won’t likely ever get higher than PR 2-3.

There are many services that offer to build links to increase PR, but does that matter? Personally and for my clients, I want to rank better in the search engine results pages (SERPs).  If you have a PR9 but don’t rank for any good keywords, does that PR matter?

By |June 13th, 2013|SEO/SEM|0 Comments

Page Rank isn’t About Links

Page Rank isn’t about links, it’s true. Page Rank is Google’s silly way of giving us value on our domains, but trust me, links don’t matter. I don’t know what actually does matter, maybe it is unique visitors, maybe amount of unique content.

Here is some proof:

I have two sites, one with about 5 incoming links, one with 1500. Which should have higher PR?

PR 3 Here are the incoming links for site 1…only about 5 links are coming from outside sites.

PR 0 Here are the incoming links for site 2…over 1,000 links coming from outside sites.

You decide, is Page Rank really about links or is the wool firmly over our collective eyes?

By |May 27th, 2007|SEO/SEM|7 Comments