Link Building, link diversity, what is link diversity — April 19, 2011 — 5 Comments
What is Link Diversity?
Link Diversity definition: having different types of links pointing to your site.
This means that you will post some blog comments, build forum profiles, guest blog posts, etc. Basically having as much variety in your link building strategy as possible. This helps hide your links from competitors. When you’re trying to get a number 1 ranking, the easiest thing to do is steal your competitors links. That means you go to each site where they have a link, and try to get a link. This is one strategy that is very common among professional link builders. The exact strategies are different, but the principal is heavily used.
The only way to stop link builders from stealing your links, is to bury them in junk links. This is the first reason why you want link diversity. The second reason you want link diversity is to protect your site from future updates. Every update Google implements adjusts settings that you see in the SERPs (Search Engine Ranking Pages). If you have a single type of link and that type of link gets devalued, you’re site is going to drop in the rankings. If you have a variety of links, you have a better chance of keeping your ranking.
Need proof?
During the last Panda update, a lot of sites lost rankings. Not a single one of my sites dropped in rankings. Just because I love Market Samurai, here is a picture taken today showing my rankings.
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About Brandon Hopkins
I'm a professional link builder with a team of full time link builders and clients around the world. Contact me as soon as you're ready to rank #1. This post was written by Brandon Hopkins.
[...] links to be had. The only problem is that they’re mainly junk links which are only good for increasing link diversity, and not actually helping pages rank. On second thought, these links are also good for helping a [...]
So helpful! I have actually been doing this accidentally with my wedding photography site. I never thought about stealing competitors links but it makes total sense! Great advice!
Is stealing others links legal? If not is it moral? I will never do that, I’m sure there is other ways to get what you need. The easiest thing is not necessarily the right thing to do. Is there something the people who are stolen from can do to prove you took their links?
Thanks for these tips, Brandon. Before I just concentrated on getting as many links from as many sources as possible. I never considered any strategy behind it.
I remember back in the day when directory listings were all the rage. I dropped $60 on a program that blasted my link(s) to 10,000 directories. Funny thing was I actually got traffic from it. Worthless traffic, but still traffic.